Category: Shoppable Media

Even though it was only a short while ago, you might remember what it felt like to see ads for a product you really wanted, but could never actually find. The ad worked – but the onus was on the consumer to remember the company, remember exactly what caught their attention in the first place, […]

Content commerce, in its most fundamental form, refers to leveraging digital content to generate revenue. This might be through subscriptions, advertisement, product placement, and various other methods.  At face value, content commerce is a simple proposition. But despite its apparent simplicity, it has transformed the way customers purchase products and shaped our modern world in […]